How to Monetize Facebook Page: Facebook is the world’s largest social media platform with 2 billion active users, which continues to grow year on year. As such, it’s become an incredibly attractive place for business owners.
While most businesses start on Facebook by creating a profile, managing a Facebook page lets you reach more people and expand your reach through paid ads.
If you’re wondering how to monetize a Facebook page and earn money from your efforts on the platform, then this article is for you!
Using our step-by-step guide below and some helpful tips we’ve provided along the way will help ensure that your business takes advantage of everything that Facebook has to offer while maximizing its potential profits at the same time.
Create A Facebook Page (How to Monetize Facebook Page)
Facebook pages are a great way to build your brand and connect with customers. If you want to create a Facebook page, there are two options: personal or business.
Personal Facebook Pages are best used by individuals looking to stay in touch with friends and family, while business pages can be more useful for businesses. Once you’ve decided which type of page is right for you, follow these steps:
- Log in to Facebook and visit the Create Page button in the top-right corner of any page on facebook.com
- Click “Create” at the bottom of the pop-up window above “Get Started.” You may be asked if this is an official account; just say yes if it asks this question because it’s unnecessary to start!
- When prompted about what kind of Page you’d like (personal vs company or organization), click on Business/Brand/Product, etc., depending on what type you want because they’re all interchangeable when we’re talking about monetizing them into profits!
- Once finished filling out your information, including an attractive profile photo depicting whatever topic applies most appropriately toward your goals, scroll down until step five. Then once more, clicking “Create” will take you right back to where you started, but now having finished creating our account successfully
Grow Your Audience
The second step to Facebook page monetization is to grow your audience. To do this, you need a clear call-to-action (CTA) at the end of your articles. CTAs are imperative! They give people an incentive to click on links and visit websites.
In addition, you should use strong headlines to attract readers’ attention. The best headlines give readers a sense of what they’ll find on the page without giving too much information. For example:
“How To Monetize Your Facebook Page”. Images and videos are also very important because they increase engagement rates.
If you have any type of video content or image that promotes yourself or your business, add it as an asset so that each time someone clicks on one of these links, they can see it directly below the post itself.
Sell Goods And Services or Promote Affiliate Products
If you have a business or are affiliated with another company, you can use your Facebook page to sell merchandise or services. You can also promote other companies’ products through your Facebook page as an affiliate.
Advertise To Your Customers
Monetizing your Facebook page is not difficult. You are already putting a lot of time and effort into creating content for your audience, so it makes sense to take advantage of this.
The first thing you need to do is create ads relevant to what you are doing on your page. You should also make sure that the ads themselves are engaging, which will help them stand out from the other posts in people’s news feeds.
You can also partner with companies to let them place their ads on your Facebook page and get paid for them. To place an ad on your Facebook page, go to page post under ads posts or published posts, then select create a post.
Next, select the type of post and fill in the details. You can then use this post only as an ad and click post.
Become A Facebook Advertiser
Go to the Facebook Ads Manager and click the “Create an Ad” button at the top of your screen. Enter your business name, address, and phone number in the “Basic Information” section of the New Ad form that appears (Facebook requires this information).
You can find this information by searching for your business on Google or Yelp—both sites have it listed as a required field for their own ads platform integration with Facebook.
If you don’t want to enter this information right now but want to save it for later when you’ll be ready to submit a complete ad, skip ahead without entering anything in these fields until then. You’ll see an option later on.
Next, Choose the Audience. Select an audience based on demographics such as age range, behaviors like page clicks, or interests like pages liked.
For example, if you wanted to target women between 18-25 who like yoga studios in Colorado Springs, CO, select “Page Likes” under behavior targeting and type “yoga studio” into location targeting; once done, hit Save & Continue once everything looks right!
FAQ
Q: How Do I Know If I’m Making Money From My Facebook Business Page?
Answer: All Page owners are paid a share of their page’s income. This share is determined by the type of content on your page, and the size of the audience attracted. Over time, you’ll better understand your content’s impact on page earnings.
Q: How Much Will It Cost To Monetize My Facebook Page?
Answer: To Monetize your Facebook Page, you will pay a small monthly fee based on the number of fans you have on your page, along with a percentage of the earnings generated by your page. The more fans you have, the cheaper it will be.
Conclusion
Monetizing your Facebook page is doable, but it requires work and strategy. You will first need to develop a plan to monetize your Facebook page. While there are many ways to go about this, the following steps can help:
- Determine your goals for the page
- Identify what type of content you want to post and how often you should post it
- Decide if you are going to use paid advertising or organic content as a source of revenue