Best Way to Increase Organic Reach on Instagram in 2024

How to Increase Organic Reach on Instagram: Social media has been around for ages, but that doesn’t mean it’s easy to master. Take Instagram, for example. 

The ever-popular photo-sharing site is a mystery for many marketers trying to increase their organic reach. 

And as the usefulness of organic reach increases, it’s more important than ever to learn how you can use this social network to your advantage. 

While Instagram can be tricky, there are some ways that you can increase your organic reach on the platform and start getting better results from your posts. 

In this article, we’ll walk you through five essential tips and tricks on how to increase organic reach on Instagram.

How to Increase Organic Reach on Instagram in 22024
How to Increase Organic Reach on Instagram in 2024

Engage Your Followers

There are a few ways you can use the comment section of your Instagram posts to engage followers.

First, you can use it to interact with your followers. Comment on their photos and videos, ask them questions, and thank them for commenting on yours. This is a good way to build relationships with your audience! It encourages them to share your posts, thereby reaching a bigger audience.

Second, you can use the comment section to ask questions or solicit feedback from people in your community. This is an easy way to get information out there without creating another piece of content. 

Asking questions will bring new users into the conversation who wouldn’t have seen it otherwise—even if they don’t reply right away or ever again after answering once! 

You may also find that some people respond better than others when asked certain types of inquiries. 

This will help shape how often they’re used going forward, so no one gets tired of constantly being asked similar things all over again.

Edit Your Hashtags Carefully

When using hashtags, you want to ensure that they are relevant and not too common. If you use a too specific hashtag, it will be hard for users to search for your content. 

Make sure the length of your hashtag is appropriate for Instagram posts. You don’t want to use an extremely long or short one because it’s difficult to read and takes up valuable space on your post.

You also want to avoid using hashtags that other people have already used; this can lead people who would otherwise find your pictures through those tags to look at similar posts instead of yours!

Use Instagram Stories to Your Advantage

Instagram Stories is a great tool to help you increase your organic reach on Instagram. It’s easy to forget that there are three types of Instagram stories: the regular one, the slideshow, and Boomerang. Let’s go over each of them!

The regular story has a 15-second limit and can be made up of multiple clips. This will be ideal if you have time-lapse footage since it can be edited into 15 seconds or less without losing much quality. 

This story should focus on showcasing how your brand operates and showing off some behind-the-scenes content like employees in action or an interview with someone working for you. 

The slideshow, which has a 60-second limit, is also good for showcasing more than just one image at a time by allowing users to swipe through multiple photos in succession while listening to music or sound effects. 

However, this won’t work well if all that’s happening in each frame is stillness. 

Lastly, there is Boomerang. These videos loop indefinitely until the viewer stops watching them or presses “end.” 

These are best used when trying something new, like showing off products from different angles or demonstrating how something works using animations instead of live-action video footage

Add Backlinks to Your Bio

One of the ways to increase organic reach on Instagram is to add backlinks to your bio. Backlinks are important for SEO (search engine optimization). When someone clicks on your profile link, they will be taken directly to the page you’re linking to. 

This can be any website, blog, or social media profile that you want people to see when clicking on your Instagram profile link.

It could also be an Instagram page with more information about yourself or other pages that you want people to see when they follow through with clicking on your Instagram account.

Work with Influencers

Another great way to increase organic reach on Instagram is working with influences. There are many ways you can find influencers on Instagram. 

The first is by looking at the followers and engagement of other accounts in your niche. If you have an audience with similar interests to theirs, they might be a good fit for this type of collaboration.

Once you identify a user you would like to collaborate with to help push your brand, you can contact them via direct message (DM). You can also use Hootsuite or Buffer to schedule posts on their accounts. 

This will help increase the chances of seeing your message when they’re online and more likely to respond because it’s not coming from an unknown source.

To raise your chances of getting a response from would-be influencers, Start by introducing yourself and explaining how you found their account and why you like it. 

This will help them understand what kind of person you are before moving forward with any further discussion about payment or partnerships. 

Experiment with Live Streaming

Live streaming is a great way to get more followers. It’s also a great way to interact with your followers and show off your products. Live streams are broadcasted to many users, even those that don’t follow you. 

Use the live streaming to engage with clients and potential customers or even have some fun! You must experiment with different live streams to determine the best fit for your brand.

FAQs [How to Increase Organic Reach on Instagram]

1. What is organic reach on Instagram? 

Answer: Organic reach is the number of people who saw your post without being paid. It’s also the number of times your page is seen when you share a link to your post

2. How can we increase organic reach on Instagram? 

Answer: There are several ways to increase organic reach on Instagram, but the most effective ones include proper use of hashtags and continuously posting good quality content.

3: Can I increase my organic reach by paying for followers?

Answer: The simple answer to the question is no! By definition, organic reach refers to the number of people interacting with your content through unpaid distribution. However, the more people your content reaches, the higher the chances your content will be liked or shared.



These are interesting times to be a business on Instagram. With the platform’s continued success, brands have been left wondering how to get their content seen. 

Luckily, there are still many ways to work with the algorithm and increase your organic reach on Instagram. 

Hopefully, this post has provided you with some ideas about what you can do for your brand to increase those numbers!